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DESIGN STANDARD (DS)
Budapest Transit System
2009 - 2012

A transit system utterly represents what a metropolis thinks about itself. The way how a city communicates shapes its image and directly affects the quality of life.

Primary DS is a reference for a new user centred service mentality. Secondary it is a communication toolbox to provide guiding principles and visual elements for practical applications. Its ultimate aim is to guarantee a consistent and sustainable service experience.

The DS has been applied in various pilot projects.